Your daily spending might be a little more or less than the budget you set for your ads each day.
But don’t worry—this isn’t an overcharge. It’s how Meta Ads, Google Ads, and TikTok Ads work to help you get better results.
These platforms adjust how much they spend each day depending on when there are more chances to show your ads to more people (like when more users are online).
But it all evens out so that, over a couple days together, you’ll only spend what you planned for your daily budget.
You can find out more about how Meta Ads, Google Ads, and TikTok Ads handle daily budgets here:
Meta Ads: https://www.facebook.com/business/help/190490051321426?id=629338044106215
Google Ads: https://support.google.com/google-ads/answer/6385083?hl=en and https://support.google.com/google-ads/answer/9237921?hl=en
TikTok Ads: https://ads.tiktok.com/help/article/about-dynamic-daily-budget?lang=en
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